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April 9, 2009

Music and consumer brands. It’s no longer selling out. It’s selling in. (884) Views

Because of the engaging power of music, some of the world’s largest consumer brands companies have formed record labels. Like Proctor and Gamble/Def Jam’s Tag Records, for example. A partnership formed to break new urban acts through its advertising. Or Red Bull and Levis. Both companies recently set up labels and studios to help create and break music.This is good news for the music business and given the ‘free download’ expectations created by the internet, it may be...


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April 3, 2009

Original music. The new jet fuel for brand marketing. (837) Views

The story behind a song that started as a TV commercial track and went on to become a hit radio single.


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April 2, 2009

The champagne bottle crashes into the port side. (126) Views

And Flatacre.mp is launched. With the Queen's blessing.


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