Despite the lofty title given to the document, the actual conditions are obvious and much more mundane. For example, “…the necessity for the values of the brand to be aligned with those of the artist’s."

Check here. Then, go here.   That's all.

A significant and more-or-less recent study titled "Bands & Brands" - examining the relationship between music, advertising, brands and consumers - was published in a book by brandamp, a joint venture between Universal Music and ad holding company, WPP.

“I can tell you from the experience of 10 years of placing tracks in ads, that 99.9% of the time, it simply has to do with the taste of the people in the room.”

The singer Estelle, who made her debut appearance at the 51st annual Grammy Awards, wrote a song called “Star” for Crystal Light that also made its debut during the show.

“Michelle Harding’s “Two Scoops” is a music supervisor’s dream! The world will soon take notice of this breezy, summer hit. Harding could be the next Colbie Caillat.”

Every brand marketer is talking engagement. They want their brand enthusiastically recommended from friend to friend. They want brand advocates and lifetime loyalty. They want to be loved. But how many products get that kind of love? Music does. It never stops generating love.

There are new music blogs starting up all the time. Probably because there's a lot to talk about. What, with all the change going on. In my opinion, the best place to follow change is with new writers. Mainly because reporting change is not necessarily in the weasly interest of the old vanguard, such as Rolling Stone. Enter Mariah. She's a fresh, knowledgeable and sharp writer running her own blog and growing an audience at http://www.studioradar.com. Certainly worth a bookmark, if not a subs...

A major advertising industry magazine, Advertising Age, today published an article on an initiative that may very well help redefine 'Cause' marketing.   "Earlier this month, the Toronto-based shop (Holmes and Lee) launched a pro bono, out-of-home campaign featuring wild animals in various states of urban homelessness: a moose sprawled across the sidewalk, a fox hiding inside a cardboard box and a polar bear resting on a park bench to educate Canadians about threats to the country's wi...

Universal and YouTube are in talks about the possibility of a stand-alone music video site using a YouTube API to monetize music. The reason? Music is a powerful generator of traffic.