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I was a jazz snob. And jazz snobs aren’t just limited to jazz musicians. There’s the aging audience too. Often, and quite understandably accused of being the jazz police. They’re the ones who are always ready with an acid stare or, if that doesn’t work, a bellicose hush, if you dare to even pass wind during a performance.
How can music be like water? Providers will be offering music as a small portion of payments you already make. It may be your hosting provider fee, your e-mail account, or even part of your telephone subscription, but you will have access to an unlimited quantity of music without even noticing. Google is already doing this in China.
“These results are counter-intuitive to the expectation that listening to familiar music would encourage longer shopping.”
Topspin Media CEO Ian Rogers gives advice on how to survive in the new music business.
Cherry Tree, is an original song composed and produced by Jasmine Bailey and Richard Uglow. If you can take a second, please let Jasmine, Richard and myself know what you think in the comments. It would be much appreciated.
“Brand managers head to the 02 to study music marketing and see Beyonce.” This headline from a Brand Republic article pretty much summarizes the stupidity of today's thought leaders in music marketing.
"For many of us, music is a part of everyday life. Some listen while excercising, some while driving, and some while relaxing. Each of us, though, has at least one song that, no matter when we hear it, connects us to another time or place. It inspires that nostalgic feeling."
The blog was chugging along well beyond my expectations but last Monday when I posted "2 Scoops" by Michelle Harding the blog's traffic statistics shot through the roof. Based on her fan support, this song and this artist may be on the verge of exploding!
Guest post by Janet Hansen, Scout66.comEvery marketing specialist worth their salt will tell you emotion drives nearly every decision consumers make. That music drives emotion is no big secret. When used in advertising, music is the emotional auditory link between the abject hard sell, and the all important move-to-action strategy marketers use to create relationships between consumers and inanimate objects.Integrating sensory cues is essential in creating brands with staying power. Music is ...
This music video was shot at the Okinawa Churaumi Aquarium in Japan. The main tank is called the ‘Kuroshio Sea.’ It holds 7,500-cubic meters (1,981,290 gallons) of water and features the world’s second largest acrylic glass panel, measuring 8.2 meters by 22.5 meters with a thickness of 60 centimeters. Whale sharks and manta rays are kept amongst many other fish species in the main tank. The song is ‘Please don’t go’ by Barcelona. The video was created by Jon Rawlinson. From his websi...